Privacy policy

Effective Date: May 1, 2026

Dr Sue Skincare LLC (“Dr Sue Skincare,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, process, disclose, and safeguard your information when you visit or make a purchase from www.drsueskincare.com (the “Website”), interact with us, participate in promotions, or otherwise engage with our products and services.

By accessing or using our Website, you acknowledge that you have read and understood this Privacy Policy.

1. WHO WE ARE

Dr Sue Skincare LLC
20 East 46th Street
New York, NY 10017
United States

Website: www.drsueskincare.com
Email: hello@drsueskincare.com

Dr Sue Skincare LLC is the controller of your personal information collected through this Website.

2. INFORMATION WE COLLECT

We may collect the following categories of information:

Information You Provide Directly

Name
Email address
Billing address
Shipping address
Phone number
Payment information
Account login credentials
Purchase history
Product reviews and submissions
Customer service communications
Sweepstakes, promotional, or survey participation

Information Collected Automatically

When you visit our Website, we may automatically collect:

IP address
Browser type
Device information
Geolocation data
Website usage activity
Cookies and tracking technologies
Pages viewed and links clicked
Advertising interactions

Sensitive Personal Information

We may process sensitive personal information where permitted by applicable law, including:

Account login credentials
Payment information
Precise geolocation information

We only use sensitive personal information for lawful business purposes and as reasonably necessary to provide our services.

3. HOW WE USE YOUR INFORMATION

We may use your information to:

Process and fulfill orders
Provide customer service
Communicate with you about your purchases
Send marketing communications and promotional offers
Personalize your Website experience
Improve our products and services
Conduct analytics and performance measurement
Prevent fraud and unauthorized transactions
Administer sweepstakes, contests, and promotions
Comply with legal obligations
Protect our rights and security

4. MARKETING COMMUNICATIONS

We may send you marketing emails, SMS messages, and promotional communications regarding products, launches, promotions, events, and related updates.

You may opt out of marketing communications at any time by:

Clicking the “unsubscribe” link in our emails
Replying STOP to SMS communications
Contacting us at hello@drsueskincare.com

Please note that even if you opt out of marketing communications, we may still send transactional or service-related messages.

5. COOKIES & TRACKING TECHNOLOGIES

We use cookies, pixels, web beacons, and similar tracking technologies to:

Operate and improve the Website
Analyze Website traffic and performance
Personalize user experiences
Deliver advertising and marketing campaigns
Measure campaign effectiveness

We may work with third-party advertising and analytics partners including Google, Meta (Facebook and Instagram), TikTok, Pinterest, Snapchat, Shopify, Klaviyo, and related advertising or analytics platforms.

You may control cookies through your browser settings or cookie management tools.

Please note that disabling cookies may affect certain Website functionality.

6. TARGETED ADVERTISING & ANALYTICS

We may use third-party advertising and analytics services to:

Deliver targeted advertising
Create lookalike audiences
Measure campaign performance
Analyze Website activity
Improve our marketing efforts

These providers may collect information about your online activities across websites and devices.

You may opt out of certain targeted advertising through:

Google Ads Settings
Meta Ad Preferences
Industry opt-out tools including:

www.aboutads.info/choices
https://optout.networkadvertising.org

7. HOW WE SHARE INFORMATION

We may share your information with trusted third parties including:

Payment processors
Ecommerce providers
Shipping and fulfillment providers
Marketing and analytics vendors
Customer service providers
Fraud prevention vendors
Technology and hosting providers
Legal and regulatory authorities where required

We do not sell personal information in exchange for monetary compensation.

However, some advertising and analytics activities may be considered “sharing” or “targeted advertising” under certain U.S. state privacy laws.

8. DATA RETENTION

We retain personal information only for as long as reasonably necessary to:

Provide products and services
Complete transactions
Comply with legal obligations
Resolve disputes
Enforce agreements
Maintain business operations

Retention periods may vary depending on the nature of the information and applicable legal requirements.

9. SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information.

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. CHILDREN’S PRIVACY

Our Website is not intended for individuals under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take reasonable steps to delete it.

11. YOUR PRIVACY RIGHTS

Depending on your state of residence, you may have rights under applicable privacy laws, including the right to:

Access personal information
Correct inaccurate information
Delete personal information
Opt out of targeted advertising
Limit certain data processing activities
Request information about data sharing practices

To exercise your rights, contact: hello@drsueskincare.com

We may verify your identity before processing requests.

12. CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights under the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”).

These rights may include:

Right to know
Right to delete
Right to correct
Right to opt out of sharing or targeted advertising
Right to limit use of sensitive personal information
Right against discrimination for exercising privacy rights

To submit a request, contact: hello@drsueskincare.com

13. PROMOTIONS & SWEEPSTAKES

We may offer contests, giveaways, sweepstakes, surveys, and promotions.

Participation may require submission of personal information. Additional terms may apply and will be disclosed at the time of participation.

14. THIRD-PARTY LINKS

Our Website may contain links to third-party websites or platforms.

We are not responsible for the privacy practices, content, or security of third-party sites.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically.

Changes become effective immediately upon posting to the Website. Your continued use of the Website following updates constitutes acceptance of the revised Privacy Policy.

16. CONTACT US

If you have questions regarding this Privacy Policy or our privacy practices, contact: